At the halfway point of First Bite Boulder
, a local advertising, strategic planning and branding firm called the Sterling-Rice Group
hosted a reception to celebrate the first annual city-wide restaurant week, whose name and logo it was instrumental in creating. Wine, beer, soft drinks and a quartet of hors d’oeuvres
were set out in advance, but the real highlight of the evening was a demonstration by Hosea Rosenberg, executive
chef of Jax
Fish House. Focusing on seasonality and the impending Thanksgiving holiday, Rosenberg made half-a-dozen dishes with his own not-so-secret ingredient: sweet potatoes. These luscious autumn tubers are low in calories and pack a nutritional
Sterling-Rice’s client roster includes a number of food and beverage corporations (Nestle, Horizon Organic Dairy, Frito-Lay, Kraft, Kellogg’s Tropicana, Starbucks, Heinz, Quaker Oats, Fantastic Foods, Hellmans, Coors and Celestial Seasonings) and one of their top executives is culinary director Cathryn Olchowy (Johnson & Wales culinary grad and MBA holder), which makes it all the more remarkable that they took on a one-week, local restaurant festival.
Rosenberg made Sweet Potato Bisque (served in tall tall shot glasses), Sweet Potato Hash, Sweet Potato Corn Muffins, Sweet Potato Chipotle Gratin and Sweet Potato Souffle. The photo above shows him cutting the peeled sweet potatoes for his gratin (recipe below), which would be ideal for a Southwestern-themed Thanksgiving dinner for a crowd, but could easily be reduced for fewer people:
Sweet Potato Chipotle Gratin
1 large yellow onion
3 tbsp. butter
salt and pepper
5 pounds of sweet potatoes
1/2 can chipotles in adobo
1 pint heavy cream
1 cup Gruyere or other Swiss cheese, grated
1 cup fresh Parmesan cheese, grated
Peel and slice onion. In a saucepan over medium heat, melt butter and cook onions with a little salt and pepper until soft. Turn up heat and cook until onions begin to caramelize, being careful not to let them burn. Set aside. Preheat oven to 350 degrees.
Peel sweet potatoes. Using a mandolin or slicer (or sharp knife), cut potatoes into thin strips. Oil or grease the bottom of a two-inch-deep baking pan and place an even layer of potatoes on the bottom. The “pattern” resembles shingles. Sprinkle with a small amount of the cheeses, onions, salt and pepper, distributed evenly over the sweet potatoes. Repeat process, ending with a layer of potatoes. Press down with a spatula to even the layers. Pour cream over the potatoes and top with remaining cheese. Cover with foil, being careful not to permit the foil to touch the cheese. Bake for 45 minutes. Remove foil and bake for an additional 15 minutes or until the cheese is brown and bubbly. Remove from oven and pierce with a knife to make sure the potatoes are thoroughly cooked. Allow to rest before slicing; slice as you would a lasagna.
After we feasted on sweet potatoes, a group of us continued to celebrate. Sterling-Rice clients include Applebee’s and some other chain, but fortunately, we headed for Mateo, where we enjoyed the First Bite Boulder menu. See the Dining Diary on my website for a review.
An eyeball evaluation of First Bite Boulder gives it high marks. En route to Sterling-Rice’s offices and then to Mateo, I walked past a number of participating restaurants. While I didn’t see any out-the-door lines, most tables appeared occupied. And that was the whole idea.