One hot, one not — both blended in Colorado.
When I encounter food sampling stations, I always try a bite, and when a Colorado product is involved, I pay extra attention. So it was at Alfalfa’s on Sunday, where two guys were offering squares of pizza with two different seasoning options. The guys were Matt Lenore and Mike Chen, co-workers in the field of finance. They are also pizza lovers — and now seasoning entrepreneurs.
Eight months ago, they launched the FlatIron Spice Co., working out of a commercial kitchen in Arvada, where they now blend spices and herbs into a tastier, more complex alternative to plain old hot pepper flakes to sprinkle on pizza slices. The red, called Four Pepper Blend, is hotter, with the heat coming on gradually. The green, called Hatch Valley Green, is quite mild.
The partners see commercially to pizza restaurants, online and now to retail grocers, initially Alfalfa’s in Boulder and Louisville, C+P Provisions in Denver’s Highland ‘hood and Venice Olive Oil Company in Florida. Expect to pay about $5 per jar — and based on my first tastes, worth every penny.