Restaurant trade site likes Colorado chain.
Pizzeria Locale, a casual spin-off of Boulder’s heralded Frasca Food and Wine, got a shout-out from RestaurantBusiness.com in a roundup of “20 Small Chains Poised to Break Out.” The first Locale next door to the mother ship is a table service spot, but the newer locations follow a fast-casual format with lower prices but still with the high food standards expected at a place that Frasca co-founder. chef Lachlan Mckinnon-Patterson, has set up and oversees. Pizzeria Locale is a joint venture with Colorado-based Chipotle. Here’s what the site wrote about Pizzeria Locale in a piece on small chains with fewer than 20 locations:
“The Denver-based build-your-own pizza concept made headlines three years ago when it got funding from Chipotle. It’s since expanded the brand—which cooks pizzas in two minutes in a 900-degree oven—into the Midwest, with restaurants in Kansas, Missouri and Ohio. The chain’s method of differentiating in the saturated pizza segment: a focus on southern Italy, from the ingredients used to the house creations.”