Snooze Poised to Grow

Denver-born breakfast restaurant group gets New York investor.

snooze-logoA decade ago, when Denver’s Ballpark neighborhood was beginning to take off, brothers Jon and Adam Schlegel established Snooze, an A.M. Eatery. In fact, it was born April 2, 2006, and became an instand hit, sparking a movement toward creative, breakfast-oriented restaurants. It became known for its “atomic age’ mid-20th-century décor, energetic atmosphere and friendly service — and of course, it’s great breakfast items.

There are now 17 Snoozes in Arizona, Texas and California as well as Colorado. The capital and managerial infusion comes from York’s Stripes Group. The big name, food industry-wise, is David Swinghamer, former CEO of Shake Shack. He and two other Stripes Group partners are said to be joining Snooze’s board of directors. Will this corporatize Snooze? Will there still be lines spilling onto the sidewalk? Will it loose its Ballpark soul?

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