With food a major part of travel, publisher adds titles.
Lonely Planet, now the world’s largest travel guidebook publisher (and my favorite line of titles), is launching the Lonely Planet Food imprint. Food is a key way in which we experience a place when traveling. Out on October 18 is Food Trails: Plan 52 Perfect Weekends in the World’s Tastiest Destinations ($24.99), promising “a gastronomic tour of the greatest, most memorable food experiences worth planning a trip around – from barbeque in Texas to patisserie in Paris, fine dining to cooking classes.” Also coming this fall are Food Trails (October), From the Source: Spain, and From the Source: Japan (both September). Coming in May 2017 is Lonely Planet’s Global Beer Tour.
The new imprint is launched with impressive ambitions. Associate publisher Robin Barton says, “We will be publishing a wide range of titles, including recipe books that feature food in its place of origin, and travel companions to food and drink trails around the world. We show chefs cooking, customers eating and ingredients being bought in markets, giving readers a true sense of place. A huge part of the food experience is the surroundings, atmosphere and people – our aim is to bring the complete package to people at home who are keen to experience world food at its most authentic.”
In Lonely Planet fashion, the publisher says that its “experts scoured the globe to create a comprehensive guide to a year’s worth of weekends in food heaven. Both practical and inspirational, Food Trails features culinary experts, reviews of restaurants, cafes and markets, and maps and information on where to go when and how to get there.” And did I mention that the food and ambiance photography promises to whet travelers’ appetites?
Cross-posted to Travel Babel.