Furniture retailer’s café offering upgraded.
People go to IKEA for affordable, assemble-it-your-self furniture and home accessories, but they often return for the reasonably priced Scandinavian dishes served in its public cafeterias. It never occurred to me that the seafoods might not be sourced from sustainable fisheries. It appears that they weren’t but are shifting in that direction. IKEA has announced that it will make all of its seafood certified sustainable by the Aquaculture Stewardship Council (ASC) or the Marine Stewardship Council (ASC). It is currently working with the MSC to certify crayfish fisheries.
Additionally, IKEA will be providing consumers with more nutritious and appropriately portioned menu options, and also update the look of its restaurants to reflect its Swedish heritage and “a more personal experience and ‘homey’ feeling.” I am assuming, but don’t know for sure, that food products sold at retail will be meeting the same standards.
“We will continue to serve delicious food, offering a taste of Sweden at affordable prices, but with increasing focus on the aspects of food that are really important to people: health and sustainability,” said Michael La Cour, managing director of IKEA Food Services AB. “We have high ambitions, and our journey in this direction has just begun.”