People become vegetarians for a variety of reasons, including concerns about the quality of life of animals before they are slaughtered. It comes as good news that the L6 Cattle Ranches in Corona, New Mexico, has become the first agricultural business in the country to earn Animal Welfare Approved Certified Grassfed designation. As consumers learn about the damaging impact that intensive farming has on our health, the environment and animal welfare, many are seeking truly sustainable alternatives, including grassfed meat., with demand for increasing by 25-30 percent every year over the last decade.
Not surprisingly, the US Department of Agriculture’s standards are fairly loose, and AWA therefore issues the only certification and logo in the United States and Canada that guarantee food products come from animals that were fed a 100 percent grass and forage diet, raised outdoors on pasture or range for their entire lives, and managed according to the highest welfare and environmental standards on an independent family farm. While other grassfed labels exist, none has reportedly fully met consumer expectations when it comes to a grassfed and forage diet, environmental management and farm animal welfare.
Sharie and Bill Leibold, owners of the 4,000-acre L6 Cattle Ranch have been producing strictly grassfed and finished Angus-Jersey cross beef since 2006. Although the Leibolds were already certified by Animal Welfare Approved in 2009 for their high-welfare and environmental management practices, they were eager to gain Certified Grassfed by AWA status for their grassfed cattle herd when the new program was launched in January. Congratulations to the Leibolds — and may other ranchers follow their lead.
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