Cured: Cheese, Charcuterie & Gourmet Foods Boutique

Cured is built around foods grown and produced by people who are proud of what they make

The locavore movement has really gained traction among people concerned with the carbon footprint of the food they buy and eat. Cured, a lovely little fine-food boutique that opened recently on Boulder’s East Pearl Street, takes a more traditional approach to food selection. Owners Will Frischkorn and Coral Ferguson love the local, but they don’t restrict themselves to a particular radius around town. They are committed to the best small-production products they can find, including Colorado, elsewhere in North America but also Europe, where cheesemaking and curing of meats has been elevated to a high art by artisans who are proud of of what they make, often using time-honored village or family methods.

They spent years in Europe while Will was a pro bicycle racer and learned to treasure what they call a “lost style of shopping in which one stocks the pantry basics infrequently, and then makes almost daily rounds to the cheese monger, the butcher, the bakery, and the farm stand.” Cured makes one-stop shopping out of multi-stop shopping by stocking products in various categories. I had met Coral and Will at a few food events earlier this year while they were planning the store. Its concept intrigued me but which for some reason that I really can’t explain, I only got around to visiting a few days ago. Why did it take me so long?

Blackboard lists currently available cheeses, many of them seasonal, other foods to please particular palates.


Ham on the bone, ready for slicing when a customer orders it. Fabulous fresh-baked breads. I'll buy a boule for a crowd sometime, but I picked up a small baguette for two of us.


Cured carries artisanal sausages of various sorts, including an impressive salami selection.
Fabulous fresh-baked breads. I'll buy a boule for a crowd, but this time, I just picked up a small baguette for two of us.
Enticing preserves, sauces and other condiments to accompany the cheeses and meats.
Cured's ready-to-cut herbs are grown in a sunny, south-facing window and priced by the stem.
Cured shares the storefront with Boxcar Coffee Roasters, whose small cafe with a handful of tables and an Italian-style standup bar is a suitable amenity.

 The small shop is an epicure’s delight. The products are first-rate, the service is knowledgeable and the temptations abundant. I ended up buying just a few ounces of two kinds of cheese (Grayson and Red Leicester), a small baguette and a few ounces of neighboring Mateo’s curried nuts. The antithesis of, say, the Costco experience.

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4 thoughts on “Cured: Cheese, Charcuterie & Gourmet Foods Boutique”

  1. I love the craft-style focus behind the food here- a very intriguing and simplistic mantra. I think this is why I love shops like Savory- because of the rusticity and breakaway from the industrial food system that defines today’s cuisine.

  2. Claire, I’m curious as to whether the cheese you bought was wrapped in plastic. I ask because I’ve been following a blog called My Plastic-Free Life, about a woman named Beth Terry’s quest to live without plastic. She has found it difficult to get cheese that doesn’t come in plastic, unless she buys an entire wheel. Her blog also includes information on how to store such a large quantity of cheese without having it spoil.

  3. What an interesting question, Beth. I didn’t pay an awful lot of attention at the time, but now that you bring it up, the answer is: No plastic but some kind of shrink wrap. They custom-cut each piece of cheese and double-wrap it in something that resembles thick tissue paper. They seal each with a sticker on which they write the variety of cheese and the price.

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