New York cheese retailer’s alliance with mainstream Kroger supermarkets
October has been proclaimed by no less than Governor John Hickenlooper as the first annual American Cheese Month, which in the manner of “Eats Shoots & Leaves” could be construed as a celebratory month 1) in America for all cheeses, 2) for made-in-America cheeses or 3) for that toned-down cheddar-derived product known as “American cheeses.” Fortunately, it’s #2, as devised by the Denver-based American Cheese Society to support North American artisanal cheese-makers and family farmers.
Coincidentally, just before Cheese Month’s end, two more Murray’s Cheese Shop counters are 
opening in Colorado — in Boulder, actually — in King Sooper’s stores. Murray’s-branded cheese counters are opening at two of Boulder’s three King Soopers (Table Mesa Shopping Center and Sunrise Center at 30th and Arapahoe on Wednesday, October 26. They join locations at King Soopers in Denver, Glendale and Greenwood Village and coming next month to Longmont.
Murray’s is an institution in American cheese-dom. Established in 1940, between the Depression and World War II, in New York’s Greenwich Village, Murray’s has long been known for an amazing selection of cheese from around the world. They took cheese out of the deli case and gave it space of its own, encourage customers to let their palates be their guide as they try any cheese before buying it. That’s pretty standard practice now, as is the variety of available cheeses, but it was all groundbreaking when Murray’s introduced it.
