Duffeyrolls at 25

Iconic Denver cinnamon roll maker celebrates a big birthday with a new/old van

In May 1986, long before streetfood became a Denver trend, Nick Ault and Jim Duffey launched their first pushcart to serve their  luscious cinnamon rolls called Duffeyrolls — a more marketable name than Aultrolls. After several months of success on the streets of Denver and at local farmers’ markets, they opened their first Duffeyroll Café that November. This means that 2011 is Duffeyrolls’ 25th anniversary, and I’m posting this now because July is between May and November. Founding Father Ault remains president.

Duffeyrolls are literally on a roll with their VW van that is both an homage to the company's pushcart origins and a place on the modern streetfood pantheon.

Duffeyrolls’ new tricked-out VW van is an updated version of the original pushcart visiting such venues and community events as Denver Zoo, the Moonlight Classic and the concert series on South Pearl Street. As more and more companies have taken to the streets to sell their product, Duffey’s can be proud of being the first with a vision on wheels for marketing Duffeyrolls. The pushcart led to a store and then to two more stores. Ault says, “Over the years, our signature Duffeyroll created a niche for itself by being the Grey Poupon of cinnamon rolls.”

A trayload of Duffeyrolls.

Duffeyrolls are available in six glazes, but the cafe menu now lists grilled breakfast sandwiches and wraps, Yoganola parfaits, other baked goods and fresh brewed coffees. On the lunch menu are various fresh sandwiches, wraps, salad platters, Islesboro iced tea and Healthberry shakes.

Duffeyroll Cafe on Urbanspoon AND TWO OTHER LOCATIONS